By Andrea K. Hammer
During conferences for writers, editors and designers, one topic consistently resulted in a raging debate: Was content, revision or graphic treatment the most important element in producing a polished publication? Predictably, respective camps argued vehemently for the greatest value of their particular contributions.
Writers Defending the Value of Words
Understandably, writers insisted on the highest value of their words. After laboring for hours to capture and crystallize fleeting thoughts, concrete ideas took shape—with effort—on the page. With passionate conviction, they steadfastly argued that without their articles, a publication could not exist.
Editors Attesting to the Importance of Clean Copy
Similarly, eagle-eyed editors attested to the critical importance of their work with equal force. From the task of fact checking to the correction of grammar and occasional overhaul of copy, they held fast to the indispensable nature of their roles. After all, they insisted, otherwise sloppy content would never hold the interest of readers—or paying supporters or subscribers.
Designers Elevating the Position of Graphic Elements
Designers also jumped into the fray, describing the elevation of type and design in presenting otherwise elusive concepts effectively. When selected carefully, these elements invited readers to approach and delve into a publication or book rather than toss it aside. Without an appealing and eye-catching graphic treatment, even interesting content would not attract or hold readers’ attention.
Integration of Three Positions in Checks-and-Balance System
In my mind, all of these arguments have merit and are the foundation of our work at Artsphoria Publishing. Although I identify most strongly with writers’ positions, my work in the other two areas helps me recognize the validity of their points. As a result, I have embraced the importance of integrating all three elements in an equally weighted checks-and-balance system at Artsphoria Publishing.
When content, revision and design are not seamlessly employed to achieve their full power as equal partners, an imbalance threatens truly effective communication. Do you agree or disagree, and why?
